You’re Building Something Beautiful—Let’s Make Sure It Actually Sells 💡
You’re excited. You’ve chosen your idea. You’ve carved out time between nap schedules and school runs.
But before you hit “publish” on your first product, let’s make sure you avoid the most common mistakes that cause:
🚫 No sales
🚫 Frustrated customers
🚫 Feeling like “this just doesn’t work”
Because the truth is: digital products DO work… when built with the right strategy.
🛠️ Time to set up your shop? Here’s how: Where to Sell Digital Products (Free Platforms)
Mistake #1: Creating Before Validating
🎯 What Happens: You spend hours building a product no one really wants or needs.
Avoid It By:
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Asking your audience what they struggle with
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Sharing polls or questions on IG stories
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Offering a freebie first to test interest
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Checking what's already selling on Etsy or Gumroad
✅ Validation before creation = sales confidence
Mistake #2: Making It Too Complicated
🎯 What Happens: You plan a 50-page workbook, a 10-module course, and a bonus vault—all before your first sale.
Avoid It By:
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Starting with ONE clear result
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Creating a mini version of your idea
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Launching before scaling
✅ Simple sells. Short, helpful, and actionable wins every time.
Mistake #3: Being Too Vague About the Outcome
🎯 What Happens: Your product sounds like “a nice idea” but not a must-have solution.
Avoid It By:
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Focusing your product around one specific transformation
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Writing a results-based product name
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Using emotional language moms connect with
✅ Sell the solution, not the structure.
Mistake #4: Choosing the Wrong Platform
🎯 What Happens: You choose a complicated or expensive platform that overwhelms you before you even launch.
Avoid It By:
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Starting with Gumroad, Stan Store, or Payhip
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Avoiding paid platforms until you're consistently selling
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Matching the platform to your product type (printables vs courses)
✅ The right tool makes it easier, not harder.
💳 Or ready to upgrade? Don’t miss Where to Sell Digital Products (Paid Platforms) for scaling like a pro.
Mistake #5: Not Making It Mobile-Friendly
🎯 What Happens: Your customer downloads your product—and can’t read it easily on her phone.
Avoid It By:
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Designing in Canva using mobile-friendly fonts and sizes
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Testing your product on your phone before launch
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Offering editable Google Docs when possible
✅ Moms check downloads from phones. Design for real life.
Mistake #6: Ignoring Visual Branding
🎯 What Happens: The product is helpful, but looks messy or inconsistent.
Avoid It By:
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Choosing 2–3 colors + 2 fonts and sticking to them
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Using Canva templates to stay consistent
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Keeping it clean and calm (not cluttered)
✅ Your brand should feel like YOU—and feel professional.
Mistake #7: Not Building an Email List
🎯 What Happens: You launch, make a few sales, and then… crickets.
Avoid It By:
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Offering a freebie (lead magnet) to grow your list
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Using email tools like MailerLite or Flodesk
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Sending weekly encouragement, updates, and offers
✅ Your email list is your business’s lifeline.
Mistake #8: Launching Without a Plan
🎯 What Happens: You post once on IG, and assume people will find it.
Avoid It By:
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Planning a launch week with daily content
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Sharing behind-the-scenes, sneak peeks, and testimonials
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Following up with past customers or freebie subscribers
✅ Consistency > one-time posts. Create a mini launch plan.
Mistake #9: Giving Up Too Soon
🎯 What Happens: You launch, get a few views but no sales, and quit.
Avoid It By:
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Reviewing your messaging, not your worth
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Asking for feedback
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Tweaking and re-launching
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Remembering that marketing is ongoing
✅ You don’t fail if you learn and keep going.
🎁 Want Help Avoiding These Mistakes?
Start with our FREE “150 Digital Product Ideas” for Moms—and follow the proven process from idea to sale.
👉 Click here to grab your free copy now
Build Smart, Build Confident, and Build Something That Sells
Inside our 15-day course, we walk you through exactly how to validate, create, brand, and sell your first digital product—without tech overwhelm or wasted time.
📚 Click here to enroll in the 15-Day Digital Product Builder Course
Daily Support + Behind-the-Scenes
📲 Follow us @travelfamilyacademy for real talk, tips, and encouragement from two moms building digital income during naptime and school drop-offs.
Love, Marae & Paula
