Things to Keep in Mind When Creating a Digital Product (Especially as a Busy Mom)

Jun 30, 2025

Creating Your First Digital Product? Here’s What You Need to Know

You’ve picked a topic, carved out your time, and you’re ready to create your first digital product. (Yay you!)

But before you dive into Canva or start writing your eBook—slow down for just a second.

Because the difference between a product that sells and one that sits in your Google Drive usually comes down to planning and clarity.

Here Are 10 Important Things to Keep in Mind When Creating Your Digital Product

1. Who Are You Helping? Be Clear About Your Audience.

If your product tries to help everyone, it won’t resonate with anyone.

🎯 Ask:

Is this for new moms?
Homeschooling moms?
Moms on a budget?
Moms who want to feel less overwhelmed?

When you speak to one specific group, your product feels tailor-made—and that makes it sell.

🎨 Wondering what to create? Read: What Type of Digital Products Can Moms Create for tons of inspiration.

2. What Problem Are You Solving?

Every great product solves a very specific pain point.

💡 Examples:

“I never know what to cook for dinner.” → Meal planner
“My toddler throws tantrums all day.” → Routine chart
“I can’t stick to a budget.” → Financial tracker
“I want to be more present with my kids.” → Mindfulness journal

Your job is to solve ONE problem well.

3. Keep It Simple, Especially the First Time

This is where many moms get stuck. They try to make a 50-page planner or a 12-module course.

Instead, start with one thing:

One checklist
One workbook
One digital journal

You can always expand later.

4. Design Matters—But Doesn’t Have to Be Perfect

Yes, your product should look clean and easy to read.

But perfection? Not required.

✅ Stick to 2 fonts
✅ Use soft, calming colors moms love (blush, sage, beige)
✅ Add simple icons or illustrations via Canva
✅ Test it by asking: Would I use this myself?

5. Test Your Idea Before You Build It

One of the best ways to avoid “build it and they don’t come” is to test your idea first.

✨ Ask your audience (on IG stories, FB, or your email list)
✨ Offer a free sample or mini version
✨ Watch which posts get the most engagement

Validation gives you confidence AND direction.

📖 New to digital products? Go back to What Is a Digital Product & Why It’s Perfect for Moms and start from the foundation.

6. Create with the End in Mind (Where Will It Sell?)

Will you sell on:

Gumroad?
Stan Store?
Etsy?

Knowing where you’ll list it helps you design it correctly from the start.

📦 For example:
Etsy prefers ZIP files
Gumroad handles PDFs easily
Stan Store works best with mobile-optimized downloads

7. Focus on the Transformation, Not Just the Content

Don’t just create a “budget planner.”
Sell the result: “A budget that helps you save $200 this month.”

People buy solutions, not features.

Turn:
❌ “30-page printable”
Into:
✅ “A system to meal plan faster, save money, and stress less”

8. Use Tools That Make Creation EASY

You don’t need 20 different tools. Just a few user-friendly ones:

🛠️ Tools for Moms:

Canva (for design)
Google Docs (for writing)
Stan Store or Gumroad (for selling)
Notion or Trello (for planning)
Loom (for video tutorials)

These keep things simple and free or low-cost.

9. Give Yourself a Deadline

Without a deadline, that product will stay “almost done” forever. 😅

✅ Pick a launch date
✅ Set a timer for each creation task
✅ Schedule your CEO hours each week (even just 30 min!)

Done is better than perfect, mama.

10. Get Feedback Before You Launch

Send it to 1–3 trusted people (fellow moms, biz friends, a coach) to catch typos, bugs, or confusing parts.

Early feedback = more confident launch.

🎁 Need Help Picking What to Create?

No problem. Download our FREE guide:
“150 Digital Product Ideas” for Moms—categorized by niche and skill level
👉 Click here to grab it now

Want to Create and Launch in Just 15 Days?

We created a course that walks moms through every single step—from idea to product to profit—in bite-sized, easy-to-follow lessons.

📚 Click here to enroll in the 15-Day Digital Product Builder Course

Let’s Do This Together

📲 Follow us on Instagram @travelfamilyacademy
We share daily tips, motivation, and real behind-the-scenes of moms building digital product businesses during nap time and late nights.

Love, Marae & Paula