So You Launched Your Product… But It’s Crickets 😩
You followed the steps.
You designed something beautiful.
You shared it on Instagram, maybe even built a Gumroad or Stan Store page...
But the sales aren’t rolling in like you hoped. And now you’re wondering:
“Was this a waste of time?”
“Do I even have what it takes?”
“Maybe I’m just not cut out for this?”
Stop right there. Let’s troubleshoot before you throw in the towel.
Because in 90% of cases, your product doesn’t have a value problem—it has a visibility or messaging problem.
💡 Still figuring out your product idea? Read: What Topics Should Moms Create Digital Products About to get clarity fast.
Here Are 8 Real Reasons Your Digital Product Isn’t Selling (and How to Fix Each One)
1. You’re Not Solving a Clear Problem
❌ “Morning Routine Tracker”
✅ “A system to stop the morning chaos and get out the door on time”
People don’t buy products. They buy solutions.
🎯 Fix it by asking:
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What specific stress does this product relieve?
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What outcome does it help a mom get?
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Can I make that the headline of the product listing?
2. Your Product Description Is Too Generic
❌ “Includes 10 pages of helpful printables”
✅ “Includes a 10-page plug-and-play chore chart system that helps your kids take ownership—without whining or chaos”
🎯 Fix it by:
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Focusing on results, not just features
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Using language your audience would actually say
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Making the benefits pop in the first 2 lines
3. You’re Not Showing It Enough
We see so many moms post their product once and hope for magic.
🛑 That’s not marketing—that’s announcing.
🎯 Fix it by:
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Talking about your product daily in different ways:
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Behind the scenes
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Testimonials
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“Why I created this” story
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Live walkthroughs
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Problem/solution reels
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Remember: people need to see something 7–12 times before they act
4. You Don’t Have a Strong Product Image or Cover
Moms are visual. If your product thumbnail or sales image is cluttered, confusing, or low-quality—it turns people off, no matter how good the product is.
🎯 Fix it by:
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Using Canva templates to create a professional-looking mockup
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Show your product on devices (phone, tablet, laptop)
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Keep it clean, on-brand, and easy to read at a glance
👩👧 Need encouragement that you CAN do this? Read: Who Can Create Digital Products — it’s more relatable than you think.
5. You Haven’t Built Trust Yet
If someone just discovered you yesterday, they might not be ready to buy today.
🎯 Fix it by:
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Giving free value through Instagram, email, or a blog
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Offering a freebie that solves a small problem
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Sharing your story, wins, and even what hasn’t worked
Trust leads to sales.
6. Your Price Doesn’t Match the Value
If your product is underpriced, people might assume it’s low value.
If it’s overpriced, they may hesitate without enough proof.
🎯 Fix it by:
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Reviewing your competitors
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Adding bonuses or bundles to increase value
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Testing price points (try $7, $17, $27 to start)
7. You’re Targeting Too Broad an Audience
The more specific you are, the more irresistible your product becomes.
❌ “This is for all moms”
✅ “This is for busy homeschool moms of toddlers”
🎯 Fix it by:
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Niche down
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Update your product description, content, and even your examples to speak directly to one kind of mom
8. You Haven’t Given It Enough Time
Some products take time to gain traction. You might need a few weeks of marketing, tweaking, and building visibility.
🎯 Fix it by:
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Treating your product like a living, evolving asset
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Making small improvements weekly
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Re-promoting it consistently with fresh angles
Marketing isn’t a one-time event—it’s a rhythm.
🎁 Want Help Choosing a Product That Will Sell?
Grab our FREE guide: “150 Digital Product Ideas for Moms”—with ideas that solve real problems your audience is facing right now.
👉 Click here to download it now
Ready to Launch or Re-Launch with Confidence?
Our 15-day course helps you validate, build, and sell your digital product—with the exact strategy we use.
Perfect for moms with limited time and big dreams.
📚 Click here to enroll in the 15-Day Digital Product Builder Course
Let’s Make Sales Together
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Love, Marae & Paula
